Even when the global economy is down, the job scenario in ad operations looks really bright. In case you are skeptical, these reasons to look for an ad-ops job will make you feel better:
Ad operations is the best place to learn digital advertising
The main responsibility of all ad ops is to operate and control ad servers. This makes all other teams depend on ad ops. Right from a marketing team looking for promotions to business developers seeking new technologies, or even just the regular meetings on client demands, ad ops is the key to implementation. While implementing a new technology or data management, or even workflow management, ad ops is central to interacting with ad servers.
Constant development of exciting new skills with ad ops
Strong professional bonding
Compared to other fields of work, ad ops is a community of enthusiastic networkers. There is constant interaction between veterans, young graduates, and experienced professionals, each offering the best help whenever possible. Your connections will prove useful when you engage on forums and platforms, be it through social media, internal portals or otherwise. Networking is a great way to develop your career and actually works when your peers believe in it and make it a part of their work culture.
Job security stemming from shortage of skilled professionals
There are ample jobs available in this field, and you can work even if you have just graduated from college. Ad ops have great jobs for entry and junior levels and can be the best platform for job seekers lacking industry experience. It will help grab some early success. Industry newcomers can work well provided they grasp how ad server works.
Requirement of ad ops leaders
A decade back, digital advertising was worth $7 billion. It is growing to $30 billion this year. Predictions suggest that the market will reach $50 billion in the coming five years (by 2020). This industry has experienced exponential growth every year, even in gloomy financial times. The industry trend with ad ops is likely to continue for a long time. Moreover, there are large opportunities of mega growth, enabled by technologies like RTB (real-time bidding) platforms, social media, mobile advertising, and data management.
There are a host of other advantages of working with ad ops. Earlier, it was a part-time job for decision makers, but now has turned into a job for skilled revenue specialists.