Content marketing has become one of the best methods to grow your brand and your business. Many businesses have not made use of this powerful tool and it is important to incorporate it as soon as possible. Businesses doing content marketing are flourishing for obvious reasons. The better your content is, the more visitors you will gain to your website. The more visitors, the more opportunity to reach potential customers. We list a few strategies to upgrade your website and get those visitors rolling in.
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- Call to action (CTA)
You need to be careful with your call to action strategy. The customer needs it to know what the next step is and if you do not guide them, they will simply leave. Do not over use this option though and give your readers enough time before moving on to the next step. I hate pop up CTA’s when I am still busy doing the previous step.
- Key performance indicators (KPI)
If you are not tracking the performance of your website, you might not know how well or bad the site is doing. You need to measure your traffic, bounce rate, backlinks and source of traffic, just to name a few. Reality might hit you when you realise you’ve only had one visitor for the last month. Knowing helps you work on your strategy better.
Nothing is more disappointing to read an article with so any errors, it makes it hard to concentrate on the message. If you are not native English or you struggle with some parts of the language, hire professional proofreading services. This may seem like an expense but it will pay for itself in the long run.
There is a difference between proofreading and editing and this is sometimes overlooked. This is many times a job for the professionals so it might be a good idea to hire a content editor online. Web content editing is not the easiest job and should not be taken lightly. This is the final step before the article goes out so a good editing job should make it close to perfect.
- Perfect headline
Do not underestimate the power of a good headline. I am someone who will read an article based on the headline. This is the first thing the reader sees and from there will decide to read your article or not. Make sure the headline is engaging and strong enough to draw in the reader. In the world of a copywriter there is a saying “About 8 out of 10 readers will read the headline and about 2 out of 10 people will then read your article.
We are busy people these days and really only want the facts. Giving your readers a list of the most important points helps. Make sure your lists helps the customer and / or give them valuable information. Do not make useless lists. This is a waste of your and the customers time. Add value.
- Guest blogging
When you start out as a content marketer, you need to get the brand name out there. Some popular bloggers allow you to write a guest post that will be published on their website. You will not get paid for this but you will be reaching a lot more readers this way. It is a great way to be seen by potential customers when your website is not getting a lot of traffic.
Sometimes you have to really be out there promoting your content. If the readers won’t come to you, you go out to them. If you do not promote your content, it might take much longer for the potential customers to find your website. Promote your website on as many sites as you can. Join forums and put your link in the signature. Do whatever it takes to get the brand out there.
- User experience
Give your user an experience whenever they visit your website. Make it memorable and unforgettable. A lot of articles are well written but does not provide the experience. Make sure your readers can engage with the article. This should be easily navigated on a desktop, laptop or cellphone. Your pages should load fast enough and make sure all icons are responding. This is not the time to have such things hold the customer back from a great site experience.
- Social Media
Social media is your best friend. Use it to the fullest to draw in more readers and site visitors. Make sure your website has a Facebook page, a Twitter account and anything that seems very popular at that moment. Use these portals to engage with your customers and put a strategy in place to have your followers move to the content on your website.
These are some of the most essential content strategies used by some of the most successful marketers out there. You can make your website more popular by applying them today.
Nancy Jortiz is a content manager and guest post writer. She is fond of writing, reading and active way of life. Nancy`s life motto “If you can dream it, you can do it”. She dreams of running her own blog and have million of readers.