You have likely been hearing a lot about influencer marketing lately. But do you know the latest tactics used by marketers to make their influencer marketing campaigns successful?
Here is a list of 10 influencer marketing strategies that you should know.
Promotional codes work as powerful incentives for people looking to purchase. So, you can ask your influencers to share these discount codes with their networks, so that their followers can visit the brand’s website and make a purchase.
Blog posts are a very popular way to promote brand awareness and drive traffic. They provide a lot of information about the brand’s products and services and are very useful to the readers.
Influencers have immense power to impact a buyer’s decision. Marketers have realized the value of influencers and started using them to promote their brands. A simple brand mention by an influencer on popular social networks creates waves and drives huge customer engagement.
Contests and Giveaways
Organizing contests and giveaways with influencers at the forefront draws the interest of people following the influencers and their networks. It encourages them to enter the contest and engage with the brand with the hope of getting prizes and gifts. This increases brand awareness and expands customer reach.
Long-Term Influencer Partnerships
Partnering with influencers increases the brand’s value. And when this partnership is long-term, it helps retain influencers’ brand loyalty and they promote your campaigns with greater dedication. It also helps you retain the customers acquired through the influencers’ networks.
In order to foster strong relationships with your influencers, brands organize events and invite influencers on a personal level. It helps them get brand exposure as such events gain a lot of media coverage and influencers also promote these events through their social media posts.
Through this strategy, a brand asks influencers to take over its social media accounts for a fixed time and promote the brand. Influencers create and post content on the company’s behalf thus bringing in more followers and higher levels of customer engagement with the brand.
These are used by businesses to increase their brand’s visibility and get backlinks. Guest posts work both ways. Either brands can approach influencers to post their content on their blog or ask influencers to write guest posts for them.
This is a popularly-used strategy by marketers and small businesses to get free influencer reviews for their products and services. There are many micro-influencers who will happily engage with you and offer their reviews and recommendations if you send them occasional gifts and product samples to use.
This is yet another effective way to employ influencers in your brand marketing campaigns. This helps you get increased number of post likes, shares, and conversions through influencers’ promotional activities.
For a visual understanding on these strategies, check the gifographic below.