How to Start Marketing a Mobile App

With thousands of people now using smartphones, it shouldn’t come as a surprise to see those practical and efficient mobile apps soaring in popularity as well.

What started as phone accessories have now become an entire business in itself, with more independent app developers producing various applications both for the iOS and Android market.  Business of Apps released the following statistics showing a comprehensive view of how active mobile users behave when it comes to app usage.

  • The time spent per user with digital media on mobile in the US daily in 2015 – 2.8 hours
  • The total number of iOS app downloads in 2015 – 25 billion
  • The total number of Android app downloads in 2015 – 50 billion
  • The app category people spend time the most – Social Networking (29% of users)
  • The Mobile app Millennials use the most – Facebook (21% of users)
  • The age group that spends the most time on apps monthly – 18-24 (90.6 hrs on smartphone apps, 34.7 hrs. on tablet apps)
  • The Top number of apps people use the most – 3 (78% of smartphone app users, 77% of tablet app users)
  • The major age group of users that operate a smartphone with two hands – 55+ (34% of users)

(Data source: http://www.businessofapps.com/app-usage-statistics-2015/ )

Taking into consideration the high percentage we see on this 2015 data and the fast-paced innovation happening online, it’s easy to understand why modern digital marketing agency are clawing their way up to the competition in hopes of promoting their service through mobile tools.

If you are among those looking for a surefire way to get the word out about the fantastic app you are offering, then the following ways will help you get started the right way. Let’s take a quick look.

Start a blog.

This is one of the primary means on how to attract attention from people who falls directly on your target market.  With a blog, you get to write and share something about your app. It’s also an excellent way to connect with other bloggers who might be interested in using the product or featuring it on their websites.

Go Social.

One great thing about social media is it’s free. You get to set up an account, find interests and start sharing posts. Maximize the platforms your market often uses such as Facebook, Twitter, Pinterest, and Instagram.

Create a group or a page and post relevant updates or teasers about your application’s current status. Needless to say, be prompt in engaging or responding to your followers’ inquiries.


Tap those App Review Websites.

Where do you usually go when you want some expert review about an app?

It’s the app review websites. They’re the ones who specifically look into the nitty-gritty of an application and present in details what the tools are capable of. Sites like AppAdvice, Appliv and 148apps are some of those online authorities you can tap on this field. Don’t hesitate to drop them a quick message.

Collect emails from interested users.

Email marketing has been going on since the rise of digital marketing age. Unfortunately, not all startup businesses and even developers are maximizing this strategy’s potential. When you start a blog or create social media accounts, be sure to start collecting emails from people who leave a message, comment, share, and even like your post.

Who knows, some of them might just be your repeat customers in the future.

Make a product video.

This one can take time, so many beginning developers shun away from the idea of making their own. However, you should keep in mind that videos are considered as the most engaging and shareable content online. They can easily combine smart text and memorable images plus the benefit of dynamic animation.

It’s the perfect material for creating instructional guides and how-to content for your mobile app.

Become an authority by attending talks.

This method is primarily about selling yourself to an audience or other professionals within your industry. Meaning, you show them the technical skills you have and find the chance to tell them your elevator pitch as soon as you have their attention. By attending talks and becoming a speaker to some, you get to boost your authority on the field while at the same time expanding your professional network.  

Marketing an app can be easy, but for most developers, this requires more effort than only telling a few people about it.
Bring your best app to the public’s attention using the startup techniques we have on this list. Market right to sell right!

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Christine de Guzman

Christine de Guzman is a freelance writer for Optimind, a digital marketing agency in Manila that provides digital marketing services. She writes articles with different topics like technology and SEO. Aside from writing, she also enjoys traveling out of town with her family and friends.