Do I opt for Pay-Per-Click (PPC) ads or organic Search Engine Optimization (SEO) strategies? That’s a question which has has troubled many a brand stalwarts and aspirants. The answer depends on what your company’s goals are. Are you well known in your industry? Has your products crossed the initial market penetration barrier?
Queries related to the appt method which can boost your website revenue are frequent across Search engines themselves. “Should i be using Pay-Per-Click (PPC) ads or should i invest in Search Engine Optimization (SEO)?” Well, it depends on the criteria you decide to grow.
That doesn’t imply it’s not a straight “yes” or “no.” Of course not. The answer is significantly dependent on what your company goals are. Is there a great deal of communication involved in purchasing your product or service and imparting knowledge to boost loyalty? Are you pitching a radically innovative product or service which can change our lives? Is there an obstacle for a blazing entry for your product in a relatively niche market? How relevant are you in the industry? These are just some of the few of questions you need to settle on before looking at PPC or SEO.
Before we get ahead of ourselves, let’s dive a little deeper into the world of PPC and SEO.
Does Google Really Get to Call All of the Shots?
Google holds the key to the gates. You might choose to ignore the guidelines, but it is upto them to choose to rank your site, how they want it and when they want it.
Google may not be the sole Search Engine, but it definitely is the largest. So, if you feel like Google is pushing you around, telling you what to do and what not to do, do what you want, but do not expect good results from the powerful search engine. The guidelines were put in place after crooked SEO jocks tried hoodwinking the system. Playing fair, google is just attempting to keep its processes transparent, judicial and upgraded. If your content is worth it, you have nothing to worry about.
PPC VS SEO ANALYSIS
SEO doesn’t necessarily imply optimization of your content for your website to rank higher in organic search results for targeted keywords on the most proficient search engines; rather you need to be the foremost authority on the problem at hand the solution your provide. Search engines like Google, Yahoo and Bing look at how people interact with your site and their return rates and the likelihood of them sharing your content (along with a few gazillion factors).
Pay-Per-Click is about buying prime real estate in the online space for specific keywords which is of relevance to your brand.
Regardless of your wallet’s depth, there is a great deal of optimization which goes behind the scenes for your PPC campaign as well.
Which strategy trumps the showdown?
SEO attempts to bring in organizing traffic leads. We must keep in mind that many users have unintentionally trained themselves in the art of avoiding paid results. Rather than opt for PPC, it’s far more likely that customers would trust your brand should it rank the among the top in the organic search results.
Higher rankings portray the image that you are a high roller in your industry and your products are worth a look. But never once hope to think SEO comes in free. Everything has a price. In this case, you might have to outsource your needs and requirements to a SEO expert elsewhere.
SO ISN’T PPC RELIABLE?
Before we dismiss PPC, let’s understand the concept behind it. Google gives high priority to results it believes fits the requirements of the search query. If your campaign does provide good quality content, it could prove to be a boon. Google did not achieve the feat of reaching the throne by selling off the results of the highest bidder with an impoverished content for the user.
Another strong suite of your PPC campaign would be the relentless assault on your potential customers through multiple websites and channels until they pause to take notice.Picture a user who did nothing despite your banner popping up on his side, but later notices a similar pop up while reading his favourite blog. There might be a chance he might consider buying your product.
Pay-Per-Click is a great campaign to kick start your brand promotional activities. If you lack the time and resources, it’s recommended you hire a qualified expert who can handle your campaign requirements. Keep in mind, once the PPC is disbanded, so does the traffic whither away
SEO helps make better decisions since you never know when your competitor might get a leg up in the bat of an eyelid which further helps you tweak your campaign. Do not be discouraged, because a long term SEO strategy is going to bring you the most qualified leads. Additionally, your SEO efforts (improving page content, backlinking, titles, meta descriptions, etc.) will directly help your PPC results as well.
Do it correctly and both SEO and PPC campaign can bring your brand to the forefront of the global arena. Good luck.