If your website doesn’t show up on the first page of Google, Yahoo and Bing, you are losing a lot of business. Your potential customers are out there and they use these search engines to find products like yours. The good news however, is that you can get a position on the first page of search engines with better search engine optimization practices. Needless to say, better search engine visibility will lead to an increase in brand awareness as well as higher sales.
However, search engine optimization is not something you get to do during your free time. It requires consistency. If you lack the time and the technical expertise to boost your ranking, it makes more sense to hire an experienced and reliable SEO consultant. Even so, you must not rush into this. There are a couple of essential questions you need to ask when considering a prospective service provider.
Can you provide a list of your current and past clients?
A good SEO consultant will be open to sharing a list of his current and former clients. Use these references to gauge the reliability of the candidate you are considering. Verify if they worked on the project they claim and listen to what the past clients are saying about the services they received. Contact at least 5 references and don’t consider a service provider unless his current and past clients say they benefited from their services.
How do you improve search engine ranking?
One point you might already know about search engine optimization is that there are no guarantees. You must steer clear of service providers who give you promises of top ranking. The best you can get is an explanation of how the service provider will boost your ranking and why he chose those strategies.
A good SEO expert like Tayloright.com will answer this question by explaining to you the strategies that he would use to boost your ranking and give you an estimate of how long it will realistically take for you to achieve those goals. The proposal should start with an initial technical review so as to eliminate problems on your website that may cause ranking problems. Check if the service provider offers off-page SEO services.
Do you adhere to the search engine guidelines?
When hiring an expert, you want to work with one who adheres to the search engines’ webmaster guidelines. These are the publicly posted webmaster best practices. They prohibit 12 SEO tricks which include generating spammy content and adding bogus hidden links and texts among others. Failing to adhere to the guidelines will lead to low search engine ranking or Google might not list your website on search engine result pages. There are also webmaster best practices posted by Yahoo and Bing. Ensure you are hiring a professional who is aware of these guidelines.
Do you have experience in improving local search results?
Small businesses benefit the most from local search engine results. Optimizing your website for local searches is therefore not something you should ignore. Pick an expert who has experience improving local search results. When your site is optimized for local SEO, it will appear when people in the area search keywords that are relevant to you. To do this, a good SEO consultant should add your business’s location to the website title tags as well as Meta descriptions. He will also get your site listed on Google, Bing and Yahoo’s local listings. These are online directories for businesses that cater to specific geographical areas.
How do you measure success?
A good SEO consultant should be able to measure success. This is done by tracking how much traffic is sent to your site and where it is coming from. The service provider you hire should have experience in Google analytics so as to be able to track improvements in search engine rankings.
What are your charges?
Last but not least, you have to hire someone that you can afford. Does the consultant get paid by retainer, hourly or by project? Project-based payments are the most common.
Asking the above questions will help you avoid hiring the wrong person for the job. Never feel pressured to hire a service provider. You must also hire someone you feel comfortable working with.