Do you run a business with an online presence and want to drive more traffic to your portal? Do you want search engines to understand your blog content and get it displayed for the potential searchers? Would you enhance your business turnover through internet sales? If you answer with a straight “yes” to these questions, then you need to know the secrets of making your blogs and website search engine friendly.
SEO is the new buzzword in online business, without which no online website can survive. Gone are those days when people used to directly key in your website URL to the address bar and access sites. Now, even for the known sites, users first key in terms of the Google search bar or other search engine input space to get the site listed.
So, the game is primarily on the search engines, in which SEO plays vital. There are two primary approaches to search engine optimization as:
- On page optimization, and
- Off-page optimization
On page optimization
In this article, we will discuss more on-page optimization, which is the primary task to complete to enjoy optimum SEO value. We will look into some top latest SEO techniques one should implement to optimize your site and blog posts.
The primary thing to keep in mind while thinking of on-page optimization is not to get it confused with onsite SEO-optimization.
- Onsite SEO is the optimization of the website with the primary things as site mapping and setting an appropriate permalink structure.
- On page, optimization aims and optimizing the content for particular keywords within a post. This includes, but not limited to putting appropriate headings, ideal keyword insertion, providing top-quality content, and paying close attention to many other factors contributing towards overall quality.
Why on-page optimization?
Some old generation bloggers still think it is a bad practice when they hear about “SEO optimized blog articles.” They find it as malpractice, but in actual, it is not only bad is much essential now. One needs to understand the real principle behind how a search engine works to be fair in this deal.
Any search engine is nothing but a clear set of algorithms to help their users find the best out of the internet. The crawlers deployed by search engines look into some factors about a page to decide whether it is relevant or not for the searchers to get what they look for. So, anyone who is involved in a web page or content is bound to help the search engines (and thereby the end users) identify the target keyword and content in your post to make it a perfect match.
So, why are you not ranking on the first page?
Well, there are plenty of reasons for it, but the primary reason would always be that you are not paying enough attention to SEO. We can see that Google not only considers the on-page SEO score while ranking a blog or page. It also takes a lot of other factors too as the social media signals as likes, shares, retweets, following, as well as domain authority, backlinks and much more. See the visual guide to keyword targeting and on page SEO to have a better insight to smart on-page SEO administration.
On-page SEO factors relevant for ranking
Like you, when it comes to SEO, a lot of things have changed over the last few years. Even though you may see that the off-page SEO and infographics have become much more important, the relevance of on-page SEO cannot be neglected. In any case, the primary rule of SEO then, now, and always is ‘Content is the king.’
Before starting with any tips and tricks, the primary non-technical things you need to keep an eye on while releasing your website are:
- Optimize user experience.
- Make your website is responsive.
- Keep a close check of broken links to be eradicated.
- Give priority to close and constant site maintenance.
- Use proper and legal copywriting techniques to keep people around.
- Use benefit-driven headings and sub-headings to make content more engaging.
- Don’t simply fluff with content.
- Keep the option for feedbacks open and try to improve always.
Now, other points include.
1. Choosing a good title
As optimized and attractive your blog title is, the more people may likely click on it. Try to include the targeted keyword or key phrase at the beginning of the article title (inside H1) tag. If starting with a keyword is not possible, try to include it somewhere in the title. However, don’t report the keyword multiple times in the title tag. An ideal length for the title is maximum 65 characters.
2. Make pretty Permalinks
Ensure that your URL is made and displayed correctly. Try to include target keyword onto the URL also, but avoid using any symbols, special characters, commas, and brackets, etc. You can use dashes to differentiate the words in the string for an ideal URL. This is called a “pretty” permalink.
3. Header Tags
It is essential to use appropriate header tags to highlight main headings, sub-headings, and other important points below. The title tag is H1. For section breaks, you can use H2 and H3 tags. However, remember not to use too many H2 and H3 as Google’s algorithms may devalue it.
4. Appropriate keyword use
As per the SEO experts, now it is ideal to use the keyword at a density of around 1.5% with an excellent mix of LSI keywords. However, there is no magical formula regarding keyword best practices. One thing to ensure is to logically include the keywords to go naturally well with the content and make sense.
5. Meta tags
Use unique, relevant meta tags for every blog post. Use targeted keyword also in the meta description, but never keyword spam. Write user-friendly meta descriptions which make sense. Google has lately made it clear that the crawlers don’t care about the meta keywords anymore.
6. Image optimization
Image optimization is now an essential task for SEO to bring in more traffic. Try to sensibly include the keywords to the ‘alt text’ and ‘image title’ to make them more targeted. Good pictures may also help to win more user engagement, and the most a user likes to stick around, it further helps improve your ranking.
Along with these major SEO tips, you also need to take care of a few other things as:
- Sticking to around 500 words per blog article.
- Create engaging content.
- Place internal links to related posts.
- Include appropriate external links etc.
All in all, remember that the things which rank you the highest are essentially the things which are the most informative and engaging to the end users. So, always strive to create quality content which the readers love, and the search engines too love these the most.