Factors in Picking the Right Domain Name

Buying a domain name is similar to the process of deciding a brand name for any company. There are several important things you’ll need to consider. A domain name is the identity of a website, so you have to choose a name carefully by analyzing your business needs, and the one that is easy to promote.  Follow these steps to know how to pick a right domain name.

Make It Easy

It’s better not to you use any kind of slangs or words with multiple spellings for your domain name. The domain name should not be too long or complex, as this will raise the risk of mistyping the name. There are millions of domain names registered on the web, so that’s why it’s essential to select a catchy and memorable name.

Use Keywords in Domain

The keywords in a domain name describe your business and the services you offer. If you’re doing the automobile parts business, make sure to use some matching keywords like auto parts, or automotive parts. This will help in increasing traffic and makes more sense to your customers.

Target Your Audience

Make sure the name you’ve selected includes your city or state extension. This will make it easy for local customers to find and remember your site name. Another important factor you’ve to look for is the trademark and copyright issues. If a domain is being used by another company, it could result in a huge legal mess.

Avoid Numbers and Hyphens

A website URL with numbers or hyphens is often misunderstood. If choosing these symbols in your domain are important, register the different variations in domain will be the safest option.

Role of Domain Extension

Most common form of domain extensions are .com or .net, they usually come at the end of web addresses. These have major importance for business, so make sure to choose one that works for your business. Here are some main extensions used by the webmasters.

  • .co – the best choice for private organizations
  • .info – a good option for informational sites
  • .net- preferred by most of the technical sites
  • .org – for government organizations
  • .biz – best choice for e-commerce sites.
  • .me – a better choice for blog sites or personal sites.

Bottom Line

To make your website brand popular you should purchase a right domain name that is short, easy & memorable. Choosing  a right domain prevents ensures customers are directed to your website, even if they mistype it.

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