“It is much easier to double your business by doubling your conversion rate than by doubling your traffic.” –Jeff Eisenberg
Marketing is an integral aspect when it comes to ensuring a business would take off. It is an endeavor that guarantees that people would hear about your business and would then turn into potential customers and in a sense, it is how your business gets discovered, and it is how people would know what you are trying to sell. Without marketing, your business would virtually be non-existent. In this regard, companies– whether big or small should endeavor to improve their marketing strategies to attract more clients and consumers. Today, marketing is done digitally as more and more individuals are spending time online—seeing as being visible in the webpages is an avenue for getting discovered, many businesses resort to Search Engine Optimization (SEO for brevity). It is one of the two online marketing methods that a business can use to improve their chances of being seen on the first page of Google with the other being PPC.
SEO is the result of creating a website that would offer viewers and readers high-quality and relevant information. This should cater not only for search engines but searchers as well. In this regard, it should endeavor to provide users with the best experience possible. Building such a website might seem like a challenge, but this long-term investment would naturally pay off. So, if you are thinking of availing the services of an SEO Company in Manila, you might want to do so. Here are the benefits associated with SEO:
1.) It still works
Many might argue that SEO is dead, but they are terribly misinformed. In fact, the need for SEO is even more crucial today where more and more people are spending time on social media. Furthermore, the techniques utilized in improving SEO still work so there is no reason to dismiss it. Just focus on creating an optimal user experience while continuing to perform the methodic SEO strategies. As a result, you would be rewarded with a higher organic traffic and positioning.
2.) It increases market access
As more and more individuals are spending their time online, it would be understandable for most of your marketing efforts to be geared towards being visible online. Furthermore, numbers do not like, and more than seventy percent of all searches result in a click for one of the results on the first engine results page (SERP). With this in mind, if you have not been investing in any SEO strategy, you are severely lagging behind the competition and missing out on all the potential traffic that could have been directed to your website.
3.) It improves offline conversions
You might think that SEO only delivers online conversions and is used primarily for your customer base that is just lurking behind computer screens. On the contrary, however, it has been shown that fifty percent of all mobile searches are done to look for local businesses to be potentially visited within that day. In this regard, adhering to an excellent local SEO strategy would effectively mean you will have consistent listings and business information all over the web. This would include all pertinent information such as your address, operating hours, business name and contact number. With all this relevant information, it would be much easier for searchers to know where you are located, visit you and become a customer.
4.) It will boost the effectiveness of your other marketing efforts
Of course, if you want to take advantage of your marketing strategies fully, you should not rely on SEO alone. However, if you complimented your other marketing efforts with SEO, you will readily see how effective they would become. There is an increased market share in SERP with SEO; so as a result, you can boost the efficacy of your other marketing endeavors like retargeting and PPC. One instance is coupling SEO with search advertising which would mean effectively improving traffic by fifty percent. If you wish to increase brand awareness, SEO goes best with retargeting and so on.