If in the last week you have been scratching your head as to why your rankings have changed so much, here is your answer. On the 23rd of September, an official confirmation was giving by Google stating that Google Penguin 4.0 is now live and officially part of Google’s Core Algorithm.
Google announced, ‘Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time… With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we re-crawl and re-index a page. It also means we’re not going to comment on future refreshes.’
What this means is that this real-time feature that effects the Penguin algorithmic filter (the filter that promotes and demotes a websites organic rankings based on unnatural or spammy links), will now happen and take effect a lot quicker than any previous other changes would. Penguin is the update that SEO exec’s fear as it always brings big changes and that’s not always good for their client’s site. With Penguin 4.0, it brings about the last official update in history as now that it’s real time, there will be no other update.
Some Points You Need to Take Note Of
- Google’s Penguin positive or negative signal will now be recalculated on crawl.
- It affects essentially the whole site. It will impact most levels now such as the domain, folders, pages and most likely keywords. Basically, anything involved with organic rankings will now be affected on a fine level.
- As a result of the point above, it’s going to be harder for agencies/agents to discover those smaller penguin penalties.
- As it is more granular, it could mean that an overly aggressively SEOed section of the site could trip the Penguin filer, even if other sections are ranking normally. This will make competitor research even harder.
As soon as an update hits it’s always a time of panic as everyone is trying to figure out the finite details of the update. Multiple SEO Manchester companies have released different findings but what it important to continue as a general rule, is the need to stride onwards with your natural link building. Therefore, don’t be concerned about under-optimizing your sites but just made sure you change up your anchor texts and include a lot of brand and varied texts. The update is not over yet and as we’re still under a week since it’s been announced, expect to see some more changes soon as more data is rolled out.