Google play Store Optimization
The Google Play Store has 2.2 million apps, the largest provider of apps, followed closely by Apple’s App Store, where you can choose from 2 million apps. So many article, bloggers covered on app store optimization for iOS, the tips for the Google Play Store could not be avoided and can be found below.
In the next 10 points, I set out the optimization for the Google Play Store.
For both stores title of your application is the most important factor. Play Store allows a title up to 30 characters. In the App Store title, should contain 50 characters, but it is advisable to limit yourself to 25 characters. Take advantage of the number of characters and integrate keywords.
- Keyword Optimization
Choose a keyword strategy that matches your app and brand. keyword optimization is essential for Google Play. Set on the user and choose keywords with little competition. Select keywords with less competition and that are descriptive of your app. Several tools can help you find keywords like Apptweak and App Annie. Google Play can use App keywords for auto-complete suggestions.
- Description, rich formatting and emoticons
In the Google Play Store considers keyword frequency in the app description. So, let some time go back to the keyword in the description, but watch for “keyword stuffing”, this is not appreciated by users and Google. A natural integration of keywords is essential.
- App Icon
The first thing users see, attracts attention and they will keep you from scrolling further, the app icon. That should be enough to take it seriously, right?
For both the app stores, the app icon equally important. It is directly associated with your app, so it is advisable to maintain an identical icon for Android and iOS. Keep the design simple and catchy, it has subtly indeed attracted attention, both in the app store as on the screen of the device.
Two extremely important visual elements that attract users to stay on your app store page are screenshots and a promotional video.
Five Tips for strong app screenshots that attract attention:
Make a good first impression: make sure you first screenshot is visually most appealing.
Use of space: use the eight available screenshots, every screen shot is an opportunity to generate a download.
Tell a story: Present the screenshots in a chronological order.
Describe the text: Add a description of the wallpapers; it also convinces users is often social proof through success stories.
Test design: allows different versions tested through a / b testing.
Promotional video a great marketing tool to ensure that users get an idea of the functionality and value of your app. A video can promote app downloads strong, but it also demands a lot of your financial resources. A promotional video is in the app store as advertising and focuses on selling the features it has to offer the app.
- External links and Google+
External links have a positive impact on your ranking in the Google Play Store. So, try to get links from external sources to your app page. In addition to a ranking boost also the external links referring generate additional traffic, which ideally also results in additional downloads.
Another stimulating factor that plays a role in your ranking in the Google Play Store, the number of Google + 1’s you receive app. To give Google +1, people must have a Google+ account. Moreover, you need not be an Android user, you can also go to your Google Play page from a web browser and +1. So make sure that as many people as possible +1 to your app.
Also, consider creating a Google+ account to your app, which you can use to obtain more + 1’s. can also +1 a trick more + 1’s to build a link to post to your app on your Google+ page, +1 to the post is also transmitted to the total of + 1’s on your app, the same user directly on the app page.
- Ratings and Reviews
Why ratings and reviews have such a big impact on App store optimization? Because it is important that users find your app than you. The expressions, stars, descriptions and references – which is what determines how good your mobile app.
The rating is not only important for the ranking, but also to convince other users to download your app. So try to subtly collect ratings and reviews. Try returning users via a pop-up so far to get to give a rating and subsequently to write a review. Make sure that the teething problems are out before asking for feedback.
Another factor that directly determines the position in the Google Play Store, the number deinstallations of your app. A high number of users that you remove app, indicates that there is something wrong with the app or have not met expectations.
Try to find out:
- What goes wrong in using the app?
- Users get bored with the app?
- I meet still the expectation?
- Seater there are bugs or crashes the app too often?
Find out the problem and solve it. Remember, it’s almost impossible to win back disgruntled user. In addition, negative word-of-mouth will ensure that decreases the popularity of your app.
- Active Users
The number of active users play an important role not only for the ranking, but it also has a major impact on the previous point via app reviews, reviews and recommendations.
Introduce your users with a clear onboarding and activate them with push notifications, email and fun new features.
Users who love your app, app store optimization is pointless if your app is not optimized and responsive to the needs of users.
Consistency optimization: Optimizing your app and your app store page is a continuous process. If you really want your application is successful, there is no room for half measures. Put resources in the right way and get the most out of it, the only way you have a chance of succeeding in a store with more than 2 million articles.