No matter what is your level of expertise on SEO, neophyte or expert, it will still be refreshing to know some basics like having a brush up on some internal linking basic guidelines.
Internal linking is like you are trying to build your own web. If you have seen Google’s video as to how search works, you may notice that the first thing spiders will do is to go after the links they find. Now when they arrive at your page and find no link to it, they will read in all throughout the page then leave. However if you have links directed to other pages of your website, they are going to take it into account, this is a great way to convey the search engines about the pages on your website that they might not have discovered yet.
So how do you do it? Below are the primary rules you need to know.
Make Lots of Contents
Create lots of content
Remember that you cannot do lots of internal linking without the presence of internal pages. Basically, the most important thing to consider to have an impressive linking strategy is to have an impressive content marketing strategy. They are collaborative that you can’t have one without having the other. Mainly, when you are able to do a good number of contents, you can have lots of linkable contents.
Again, when there are plenty of pretty contents in your website, the better your internal linking strategy will become.
Make Use of Anchor Texts
The proper use of anchor texts will yield you great SEO benefits. Certainly, you would not want optimized anchors. Make sure to use natural sentence fragments as anchor text. No more, no less. Just highlight, link it and voila! You’re done.
Go on for Deeper links
The best links are the most natural links are present deep within the structure of a site. Know that the deeper your links go, the better. As long as possible, make sure to avoid linking to your Home Page and Contact Us Page considering that these navigation menus already have links.
This is a common mistake that most sites who are starting out in content marketing do. You want to strengthen internal pages to allow you boost over-all SEO for your site.
Have Links That Looks Natural For the Reader
Mainly, one of the primary benefits of internal linking is that it would improve engagement from users to your site. When a certain visitor notices an informative link that matches the context of his query, he is most likely to click on that particular link. Now, the visitor could stay longer and become more involved in your site.
On the side of SEO, content links signal to search engines and the users that the content you are trying to link to is of quality. Thus internal linking helps not just your reader but on your SEO effort as well.
Make Use of Relevant Links
Internal Linking is not that difficult as how others may think. But you must remember to be constantly intentional, meaning, you must link content that is relevant to the source contents.