Make your website a joy to use

A website is pleasant to use when it follows some basic guidelines in the sole process of creating a site. While it is true that attractive and eye-soothing sites do capture users’ attention, the delight will wear out in a matter of seconds if the site is not user-friendly. On the basis of numerous sites and experiences with them, user experience (aka UX) is established as a special field of web design. An easy-to-use site needs to have smooth navigation, simple but useful layout and valid content.

Contented with content

When people read, they often do not read each and every word, but rather scan or skim read a text. It is just the way our brain works. So, if we have developed such a habit thousands years ago, it is not hard to imagine how swiftly a mind goes over website content. That is why it is essential that you leave that option to your site visitors.

The content needs to be organized so the visitors can go scan it fast and find what they are interested in. So, the texts need to be segmented. The more different separate sections you have within one page, the easier it will be for the users to tell the important from the trivial. Also, white spaces are a must, as well. They give the impression of freedom to take a break and eyes to relax.

Headings, paragraphs, bullets and lists also contribute to a well-organized content. A great example of a successfully organized site is The Verge, with its story collage on homepage and thumbnail sliders.

Best equation for smooth navigation

If you want your users to stay on your site and even come back, they need to be able to move around the site without any obstacles and with no confusion. Once a user stops for a few seconds, since he/she is not sure how get off a page or how to get back to the homepage, you will lose him/her.

In order to assist your users in the site search process, including a search bar in the homepage (and every other page, if possible) would be a very smart move. Also, do not overdo with buttons on the homepage. It would be wise to link the logo and the homepage. Your users need to be able to get back to the homepage at every single moment.

Finally, try to keep the layout as simple as possible. If you overload it with photos and too many options, the users will not be able to see the relevant parts. For instance, this O’Neill site is a great example of well-designed ecommerce site. You need to hone your skills continuously through constant research into new IT trends and through specialised IT training programs to stay on top of your web designing game.

Get faster load time

Waiting for a website to load is probably the most annoying feeling an Internet user can experience. To get round that problem you have to declutter your website, just like a home. First of all, the photos you want to upload to your site needs to be of suitable size. If they are too big, use some programs to compress the images.

Also, if videos and any other visual content are not too important, always get rid of them. Web sites with as few videos as possible will load faster. Also, try to minimize the number of white spaces. Yes, they are necessary, but do not over do with them. In addition to all this, go for several smaller pages instead of one or two large ones.

When you organize your website in accordance with our suggestions, you will have higher traffic and better conversion rate, which will eventually lead to more financial and professional benefits, as well.

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natemvickery

Nate M. Vickery is a marketing and internet marketing consultant from Sydney, Australia. In recent years he fell in love with website design and development. He likes the smell of salty Sydney air in the morning which gives him strength for another successful business day.

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