Optimizing Magento E-commerce Websites for Search engines

Magento is indisputably one of the most favoured treasures for E-commerce stores, and undoubtedly, one of the most search-engine friendly systems. With the objective of enhancing one’s e-store’s ranking in search engine results, Magento has many techniques that can be easily implemented.

If you want to know more about Search Engine Optimization Techniques (SEO), then this article might interest you further. Here is a list of tips for optimizing SEO in Magento.

  1. Generating a simple sitemap

It is a good idea to generate a simple sitemap of your website as it will help Google to locate the website easily and quickly. Besides, you can also mention how often you would want the sitemap to be generated with the help of Google XML sitemap generator. You can also generate your own HTML sitemap by using Magento extension.

  1. Have a search friendly “URL”

Another excellent way to optimize your E-commerce website for search engines is by generating a “search friendly URL” that can help the internet surfers to land directly on your website. There is something called URL Rewrite Manager Tool, which shortens the original URL into targeted keywords. The key here is to know and use the right keywords.

  1. “Robots” or “Spiders”

This tip is a bit technical, but not difficult at all to comprehend. Search engines use “robots” or “spiders” for crawling on the web and to find the information searchers are looking for. With Magento, you can easily manipulate how these robots are to search your pages. Let’s say, you don’t want certain web pages of your E-commerce store to be indexed by search engines, then you can prevent the spiders from crawling on those particular pages by using “noindex”. In Magento, you can locate the code in the following way:

Go to Systems- Configuration– Design– HTML Head

  1. Monitoring the E-commerce website

Keeping a daily check on your E-commerce website is an imperative step; Google Webmaster Tools and Analytics are two key tools that SEO should employ in order to monitor a Magento site. Look out for a miscellaneous head feature in Magento platform for adding Google Webmaster Tools verification tag. Go to System-Configuration-Design-HTML Head to access miscellaneous head feature for inserting the Google WMT verification code.

In order to setup Google Analytics tracking, navigate to Sysem-Configuration-Google API-Google Analytics that will allow you to enter the unique UA number for your website. Go to Accounts Setting page of your Google Analytics account and you will find your UA number there.

Of course, if you would like to keep a daily track of your E-commerce data on top of the basics, there is GoogleAnalyticsPlus extension available on Magento site. In addition, if you want or need any help in monitoring your E-commerce site then, there is a large online forum to help.

Takeaway thoughts

Magento, like any other platform, can be optimized for Search Engine Optimization (SEO) without any hard pressed challenges. Thanks to various extensions of Magento that offer enough help in optimizing SEO in Magento.

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Shweta Thakur

I am a technical writer at oCodewire blog. I have written articles around various technologies, open source software, E-Commerce platforms and online marketing strategies.

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