Search engines don’t magically place your blog or website on the first page of search results – it would be silly if they did. The way search engines work is by using spiders to look through your blog/website in search of specific words that would rank it higher in the results. Once this is done, your blog gets its place on the result page. You can also pay for ads so that your blog appears first, but it will be mentioned that the link you provided is an ad; some people don’t like this so try to avoid it.
There are also several ways that can help optimize your blog for search engines, so the whole process is better and faster. SEO is highly important, and you shouldn’t skip optimizing your blog. Here are a few ways you can do it.
Start with good, informative content
Knowing how to start a blog is a good start, but some tips can improve your overall experience. It’s important that you start by writing content that provides enough interesting and good information, because, when people read those first few sentences, they will usually make a decision based on what they’ve just read. If you start strong, you increase your chances of bringing in more people to your blog.
Utilize keywords throughout the post
Here’s probably the most important tip. SEO, as we mentioned before, is highly important. The more keywords you have in your post, the higher it will be ranked. This is the best method for improving your rating on the results page.
Let’s elaborate: Remember the tags on Instagram or YouTube? Let’s say you upload a picture to Instagram and put 10 tags in the description. Your photo can be found by searching for words that define those 10 tags. So, for instance, if you put “ #food “ in the tag, people who are searching for food posts will see your photo. It’s the same with keywords. The more important keywords you have, the higher the chances you attract more people and get a higher search engine rating!
Building backlinks to your website
If you have a main company website (which you surely do), then it’s a smart idea to build backlinks throughout your blog that will take users to your website. This is another method of getting more clicks, mostly by diverting clicks from your blog to your website. You’d be amazed by how efficient this can prove so don’t skip this! Backlinks can make your entire life much easier because they are simple to use and people don’t look at them as a nuisance.
Highlight important stuff
Not all people are very attentive to details so they can skip reading your blog post if it proves too boring or too long. To avoid this issue, make sure you highlight the most important stuff and information on your blog. Things that are directly related to your business or current popular trends are the things you want to highlight. Sometimes, people will visit your blog only to look at the important stuff and if you don’t provide an easy way to notice that stuff – they will leave. Make sure this doesn’t happen by highlighting anything you deem necessary!
Broaden the reach of your blog posts by using social media
Nowadays, everything is connected. You can easily get your company popular by inviting your friends to like your Facebook page and then telling them to invite their friends, and so on, and so on… Use this to your advantage – build a “base” on all fronts so that using each of those can influence the rest. For example: Make a blog post about your company and what you do. Then provide backlinks to your website. After you’ve done this, go to your company’s Facebook page and write a post about your recent blog post. Provide a link to your blog post but also provide a link to your business. This can increase the number of visitors by staggering amounts, so use everything you have to your advantage!