Outsourcing was always a common practice in the world of SEO.
From the very start, websites were employing services of various companies from countries such as India, Pakistan, Bangladesh and Philippines.
Similarly to any other type of outsourcing, it is a great way to save some money for the company. But, as SEO started to change and become more advanced, it became clear that this process requires a hefty investment and long-term dedication. In the end, we are living in a competitive world and everybody would like to get to first page of Google.
Before you decide to outsource your SEO, here are some things you need to know.
Outsourcing will always be cheaper than in-house SEO
The basic principle of outsourcing is getting the best price. It is based on global discrepancy of labor costs meaning that there will always be a part of the world where you can get the same service for less money. Given that marketing is expensive as it is, this is a great opportunity for a company to save some money. Outsourcing is especially important for small companies as they do not have enormous budget at their disposal.
Reputation of a company is very important
When you make a deal with an SEO company, this kind of agreement is usually verbal. There is no contractual obligation and process is performed month by month. Even if there was a possibility of making a contract, it would be very hard to implement it due to enormous differences in legal systems all over the world. Due to this, you always have to consider reputation of the company. Employing services on the Internet is like buying a cat in the bag; you rarely know what you are getting. In order to reduce risks, it is necessary to get company’s portfolio making sure that this service is something that you can rely on.
It gives you more breathing room
Let’s face it, if you just started your website you have a lot of things on your hands. By employing services of a SEO outsourcing company, you are able to focus on website and other forms of marketing. Anyway you put it this is an activity that should be performed by a separate entity. Whether you decide to perform SEO in-house or to be done by an outside organization, you will have to have a dedicated team on it.
It prevents you from making mistakes
People working in an SEO company know their job. They understand small intricacies and are able to adapt to any situation. If you choose to perform SEO by yourself not only will you lose money, but there is also a high chance that you will cause an irreparable damage to your website.
SEO is a profession that quickly changes. You need to learn all the time in order to adapt to this alterations. At the same time, it requires a lot of. Unless you have enough time to research different methods and compare them, you will never be able to remain competitive on the market. Sooner than later, you will start losing rankings as other companies (that are outsourcing or have a dedicated in-house team) are prepared to invest into SEO. In the end, this is all that matter as SEO is one of the best ways to bring organic traffic to your website.
One of the biggest issues with outsourcing SEO services comes in a form of cultural differences. Oftentimes, deals are made between websites located in “western world” and SEO organizations from underdeveloped countries in Europe, Africa and Asia.
Although Europeans can communicate quite nicely due to similar culture, the biggest issues occur when two companies are from different continents. This can pose quite a headache and you won’t know how to handle certain situations. Some gestures may be considered insulting and this may deteriorate communication between organizations leading to lower productivity.
When an SEO company starts performing its duty, it needs to communicate with a lot of different people to get links and social mentions. In time, they will develop relationships with these bloggers. However, as soon as the SEO provider stops working with you, there will be no one to continue communication.
Furthermore, you probably will not know who their contacts were and you won’t be able to take them over. In a way, all these contacts are a resource you paid for. You won’t be able to keep them and it will only be wasted money at the end of the day.
There are numerous pros and cons when outsourcing SEO. Before making a decision, make sure to examine everything carefully. Important thing to have in mind: like with everything else in business, you will have to find people you feel comfortable working with given that SEO is a long-term commitment.