Let’s run through some powerful statistics and astonishing facts pertaining to Twitter:
- Currently, Twitter has approximately 310 million monthly active users from all over the world.
- A total of 1.3 billion accounts have been created till date.
- 500 million people visit the site each month.
- 92% of companies Tweet more than once a day, 42% Tweet 1 to 5 times a day, and 19% Tweet 6-10 times a day
- 80% of active users access the site via mobile
- 83% of the world’s leaders are on Twitter
- 77% of Twitter users feel more positive about a brand when their tweet has been replied.
- 76% of consumers are likely to recommend the brand following friendly services
- 65.8% of US companies with 100+ employees use Twitter for marketing
- 58% of top most brands have over 100,000 followers on Twitter
- 54% of Twitter users reported that they had taken action after seeing a brand mentioned in Tweets
- An average twitter user follows 5 businesses
- Twitter has seen a twofold increase in customer service conversations
The above mentioned stats and facts should give you a brief overview of the power of Twitter when it comes to Social Media Marketing tactics. Clearly, the extraordinary growth of Twitter has led all sorts of businesses to incorporate Twitter as an integral tool in their social media marketing plan. The short form immediacy that it offers is turning out to be exceptionally great unlike any other social media platforms so far, becoming a predominant reason for such spectacular popularity among businesses worldwide.
As a matter of fact, Twitter has been growing faster than any other social networking platform and is anticipated to grow in leaps and bounds in the coming years. In this article, we’ll discuss a few of the key most benefits that Twitter offers to its businesses. Read further to know some of these potential benefits.
#1 Improved Customer Services leading to Better Customer Satisfaction
Companies using Twitter for customer services see a dramatic lift of 19% in customer satisfaction, as per one study. On Twitter, all of your new and existing customers can follow your business from their account at any time of the day and night. This facility gives businesses a distinct opportunity to tweak all the business activities almost instantly according to the reactions of your customers. In addition, Twitter also allows you to search for any previous conversations related to your businesses, thereby giving you the freedom to manage customer services for better customer satisfaction.
#2 Helps in Generating Traffic for Your Website
Twitter is an incredibly powerful social networking site that helps you catch customers’ attention easily and quickly. All you need to do is come up with exciting offers or announcements of online and offline events where you can direct people to visit your website or local store for more information, for signing up, and so forth. The point is, if your offers are really exclusive and one-of-its-kind, your tweets will spread in no time on Twitter and aid in spreading the word at no cost.
#3 Helps in Building Stronger Relationships
Twitter plays a pivotal role in building and maintaining stronger connections with local and foreign communities. For instance, if you have a business that caters more to the local community, you can include the location of your business to your tweets to make it known to all your followers. It is easy to create awareness for your local business and strengthen your connection with your followers on Twitter. The facility of direct communication helps millions of businesses to respond to their customers instantly. Hence, helping them in building better relationships with their clients.
#4 Beneficial for Monitoring Purpose
Another distinct advantage of using Twitter for your businesses is, it helps in monitoring the activities of your followers. You can get to know what your customers are saying about your brand, company, services, and so forth. Doing this, you can directly respond and communicate with your followers and this will help you in building trust and confidence with your customers. In a nutshell, monitoring will aid in keeping your eyes and ears open to know what people think and share about your company on Twitter, in addition to responding immediately.
#5 Acts as a Free Press Release Tool
This is beneficial only when you have a lot of followers following you on Twitter. Undoubtedly, Twitter does a fabulous job in acting as a free press release tool at any given time of the day. Any time you need to announce something important in public, all you need to do is give a tweet and in no time everyone knows about your news. Here on Twitter, you don’t need to spend money to release your press kit, and unlike with a regular press release you can immediately respond to questions and queries.
#6 Aids in Branding
It is imperative to hire someone who is skilled in managing online campaigns, someone who can take charge of your Twitter campaign and is skilled at presenting a positive image of a brand. Take Twitter, for instance, for creating a positive association with your brand. Remember, you may not immediately see the returns of such associations, but with time, people will begin to feel an association with your brand and look at your brand positively.
#7 Improves Organic Search Rankings
One of the most pertinent goals of any social media marketing tactics is to attract users to the website or local store. Tweets that link to the articles on your blog will inevitably generate inbound hits, allowing Google to rank your site higher than your competitors. And, even though Google recently ended it’s Realtime Search deal with Twitter, there’s still plenty of SEO benefits available on Twitter.
#8 Excellent Market Research Tool
For any business to survive and grow, it is vital to research latest trends pertaining to your industry. By searching or following tweets on Twitter can give you a proper insight of trends and latest topics that users on Twitter are interested in. It is easy to search for conversations that occur every day, know about upcoming topics of the moment, get to know what users’ are saying about your brand and your competitors.
#9 Good for Seeking Feedbacks
It is a good idea for businesses to seek for feedback, reviews and comments online as such information helps them to grow and improve. Twitter is a fantastic medium to receive and respond to all sorts of feedbacks from your new and existing customers. If you’re fascinated about making a difference in the way your business operates, it is mandatory to be on Twitter and seek valuable feedbacks.
#10 Communicating More Effectively
Twitter can help you in communicating your goals and values to people, thereby communicating with people clearly. Twitter gives you many opportunities to communicate with people in varied ways. There are day-to-day chats on Twitter that let people follow easily what your company is up to. With the help of these chats, you can easily communicate answers and solutions and clear their doubts.
A Quick Wrap Up
Unarguably, Twitter can benefit your company in all sorts of ways to fulfil your social media marketing needs. In addition to relying on Twitter, it is also important to have an eye-catching and professional looking website that deploys the best features that help in creating an effective web presence. Look for the best e-commerce platform that is built on open source technology such as Magento. Magento offers outstanding search engine optimization and helpful extensions such as Magento multi vendor extension and multi seller extension.
If your company is not well resourced to handle social media marketing campaigns then explore professional digital marketing agencies as handling mediums such as Twitter requires experience and skills.